Branding Worth Spreading branding, branding and more branding!
The Volkswagen Art Heist
In June 2011, Volkswagen used the VW GLI´s turning and momentum to design the VW logo with light painting. The video, which has more than 100,000 views, is a very inovative way of presenting the car. Pictures highlighting the effect created were published on Flickr and on VW´s Facebook page receiving great feedback from fans. To [...]
Managing your brand’s social media presence online
Most marketers agree that social media is important for their business, yet for your particular product is it best to do it in-house, or should you outsource it? Home Depot considers its associates to be one of its best resources. A select group of store associates work three days a week on the stores, and [...]
Xbox Kinect as an advertising platform
During the 2011 Cannes International Advertising Festival, Mark Kroese from Microsoft’s Advertising and Entertainment division unveiled NUads, a Kinetic powered interactive advertising platform. His presentation consisted on five suggestions for how advertisers can make use of the technology: social advocacy, in which an advert can be shared by the user simply saying “Xbox tweet”; request [...]
Gamification | Fun is the future
The decade we just left behind us was centered on building on the social layer. Communities such as Facebook and Twitter emerged as a way to help us connect in unimaginable ways. The decade ahead of us is all about using those networks to have fun. Initially brands tried to engage their consumers and drive [...]
Lego | I am George
Who is George? George is a very mysterious and handsome Lego character that has been appearing on the Lego facebook page constantly since September 7th. It all began with a facebook a note with the following ask: 1. Build George with your own bricks2. Place him in an awesome spot and take a picture.3. Upload your [...]
Why are some brands more successful than others?
When it comes to transforming a brand into an icon, passion is the secret ingredient. As much as a well thought trough strategy and a good product are also a must, only passion will make the transition possible. The tricky thing about passion is that it can’t be bought. It can only be innately felt, [...]
The World’s most typical person
In a World that will soon reach a 7 billion population, are you typical? This video was created by National Geographic to create awareness of its yearlong series examining the specific challenges and solutions we face as the worldwide population reaches 7 billion people in 2011. The video was uploaded on March 2, and it [...]
Mark Zuckerberg’s Beast: 75% fluff, 25% dog
Mark Zucherberg recently adopted a puppy. His name is Beast, and he is already the most popular dog in Facebook. For normal people, getting a dog simply means getting a dog, but for Facebook’s CEO it’s more of a PR move. The blogosphere went crazy for the news. Most journalists, despite their expensive journalism degrees [...]
Ken and Barbie are back together
In 2004, after 43 years of a heated romance, Barbie and Ken felt it was time to spend some quality time apart. But don’t worry, the story is not over. On the 14th of February after a very romantic encounter that took place at Union Station in Toronto they realized they were meant for each other.The [...]
The Silent Indian National Anthem | DDB Mumbai
At the beginning of times the world had one language – one common speech for all people. The people of the earth became skilled in construction and decided to build a city with a tower that would reach to heaven. By building the tower they wanted to make a name for themselves and also prevent [...]
BMW | Wherever you want to go
The first working steam-powered vehicle was designed by Ferdinand Verbiest in China around 1672. Ford’s model T set 1908 as the historic year when the automobile became popular. Ever since, cars have changed a lot. Additions such as air conditioning, air bags, luxury items, more resistant materials and new combustion options have been in constant [...]
The most interactive night in history
Who hasn’t fantasized about being invited to the Oscars? The red carpet, the glamour, the stars and the excitement. Well, this year you are e-nvited. The 2011 Oscar coverage by ABC will have more cameras on-site than ever before, providing a personalized experience to each viewer. The audience will be part of even the most private [...]
John St Agency | Pink Pony
Case Study 2010 from John St. on Vimeo. Have you heard about John St agency? Not many people had, until some weeks ago a video they created as mockery of the advertising industry went viral. The video is called ‘Pink Pony’. It was created for the Canadian Strategy Magazine 2010 gala event as ‘internal’ entertainment. [...]
Volkswagen | 24h Tremblant
The 24h of Tremblant is a charity event that takes place in Canada the first week of December. Participants are asked to create a team and ski for 24 hours straight. Through text messages people at the event and from all over Canada can donate money to benefit the lives of sick children. The event [...]
Spainair: La de todos
The holiday season tends to be a nightmare for many travellers. Snow storms and oversold flights are the norm. But worst of all are those flights that take place on the most important day: the 24th of December. Spanair understands that. This year, travellers to Las Palmas, Spain received an amazing surprise. While they were waiting [...]
Top 20 trends in 2011
Happy New Year! Last year was full of creative initiatives that planted the seeds for what is yet to come in 2011. As you have probably noticed, more and more brands are starting to consider Social Media a necessary component of their branding initiatives. Projected Publicity promises to become a great platform for brand activations. [...]
Solve Media: Prove you are human through branding
How many times have you found yourself frustrated by an impossible to understand CAPTCHA? These funny codes whose name means Completely Automated Public Turing test to tell Computers and Humans Apart, tend to be painful. Solve media found a brilliant way to turn the bad experience into a perfect space for branding. By asking people [...]
Digital Life Sacrifice | Keep a Child Alive
Starting Wednesday, there will be no more little monsters on facebook or twitter. Lady Gaga, Justin Timberlake and Usher are among stars signing off social media including in aid of singer Alicia Keys’ charity. The campaign Digital Life Sacrifice, which supports families affected by HIV/Aids in Africa and India, has asked them to kill their [...]
Kahlúa | Delicioso
Advertising hispanic products in North America is not an easy task. Selling the attributes of Mexico after all the awful branding that the country has received lately, is even harder. Today I found this amazing campaign for Kahlua, a Mexican liquor made out of coffee, which makes a great job in portraying Mexican culture at [...]
Think Family | Yasmin Ahmad
Many brands are afraid of mentioning death in their commercials. They prefer to talk about life. Those brands don’t understand that what makes life amazing is knowing death exists. The three-minute film, was commissioned by the Ministry of Community Development, Youth and Sports Singapore (MCYS) to promote marriage. It was directed by Yasmin Ahmad who [...]
Nike Grid: Street Running
Nike Grid from Fraser Davidson on Vimeo Nike Grid is an experiential campaign created by AKQA taking place in London that is all about running. Street running actually. The idea is to run from phone box to phone box, street by street across London to claim the most streets in just 24 hours. For each [...]
Ralph Lauren: Digital Innovation
On November 10th Ralph Lauren inaugurated two new stores. One in New York’s Madison Avenue and another one in London’s Bond street. To commemorate such events it created an impressive digital 4 dimension installation on the facades of both buildings on the opening night. The brand prides itself to be a digital innovator. They created [...]
Stella Artois: The night chauffeur
To celebrate the launch of their new premium lager in the UK, Stella Artois Black is hosting a series of interactive theater events. For two weeks 10 bars in London will be transformed to a stylish and sophisticated nouvelle vague film setting. Customers who purchase Stella Artois Black at the selected bars will be given [...]
Influencers | Who influences you?
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
Red Balloon: Dave Thomas Foundation for Adoption
When you start working at a new agency you need to prove your worth more to yourself than to anybody else. You are hungry for opportunities and your brain is racing at unprecedented speed. My first work experience in Canada was at MacLaren Momentum. One of the projects I had the opportunity to work at [...]
OX: Reflective Street Art
Cities are getting crowded with billboards. Too many messages, non of them useful and all of them polluting the view. Since 1985 French artist OX has been taking over outdoor advertising in an effort to meld billboards with their surroundings. His work creates colorful statements that force us to reflect on the current state of [...]
Toyota Auris: Lasting impressions
Light projections are an incredible way to make products and brands stand out in an unexpected way leaving a lasting impression. The Toyota Auris is a car that recycles energy as it drives. To transmit this key component, Toyota UK created the following projection mapping experience. What do you think? Have you seen any other [...]
Königsberger Vannucchi Architects: Augmented Reality
Trying to sell something that still doesn’t exist is a big challenge. Real estate agents frequently encounter this problem. As a solution to this Königsberger Vannucchi Architects in Brazil created an augmented reality installation to allow possible buyers to see the final design before it is built. Users can view a 3d model of final [...]
Germany: The Party bike
Drinking beer in a pub is so passe. Streets are where the action is, that’s why Party Bike is here to stay. In Germany, where the alcohol regulations are a bit less strict than in North America, there is a way to drink beer on the go. ‘Grab 10 friends or colleagues and go pedaling [...]
Conan O’Brien: Personal branding through social media
Conan O’Brien didn’t know much about the Web until he was kicked out of NBC’s late-night line-up. His show was replaced by Leno’s Tonight Show. Ever since, he became a Social Media celebrity. The power of the community of fans that he created opened up opportunities that he would have never had otherwise. Some of [...]
Orange: Singing Tweetagrams
In the 1870′s Telegraph Messenger Boys were very common in England. It costed six pennies to send 12 words and a half penny for every additional word. Today you can send less than 120 characters tweetagrams for free thanks to Orange. The first thing you have to do is tweet your message adding #singingtweetagrams. The [...]
Ikea: Homemade is best
In order to promote its newest line of kitchen appliances, Ikea has created a gorgeous cooking book with a very special touch. Unlike other cooking tomes, it deconstructs the ingredients of baked goods into still lifes shot by Carl Kleiner. The book includes 30 classic Swedish recipes. It will be handed out for free at [...]
French Connection UK: Youtique
In this busy world it is sometimes hard to find time to go shopping. Online purchases are more convenient, but they are not as inspiring as the one to one experience. The most complicated part is creating successful outfits when you don’t have the product in your hands. Poke London has created an integrated online [...]
Walt Disney World: Let the Memories Begin
Three weeks ago I was with my friends shuffling through my Iphone. My dirty little secret was revealed: I have a huge collection of ‘Disney’ songs. As we sang “Part of your World” with great passion, I discovered that my girlfriends and I will forever hold dear our Disney memories. Some days ago Disney announced [...]
IDEO: The future of the Book
The Future of the Book. from IDEO on Vimeo. I don’t know what the future of books is, but this is the closest I’ve seen so far, and it doesn’t seem too distant. There are a lot of existing platforms on it already. It has a bit of the Ipad, a bit of Google, a [...]
Pedigree: Write a Post, Help a Dog
Pedigree is making an amazing job when it comes to advertising its dog adoption program. The first effort that caught my attention was the print ad that they published after Obama was elected president. Obama had promised his daughters that if he became President of the United States he would buy a dog. The brand [...]
Daily Talk: World contrast
Everyday we receive information from various sources, such as tweet feeds, blogs, television, newspapers and magazines. We take information for granted. The reality is that news and information are a privilege which millions of people don’t have access to. Liberia is one of the poorest countries in the World with a formal employment rate of [...]
Nike: Destroyer Burrito
In an effort to surprise their loyal twitter followers, Nike created “Destroyer Burrito”. It all started with a tweet that motivated the tweet-sphere in Portland to visit a very famous burrito truck, and check in via Facebook places. As the users checked-in, they were told to ask for a destroyer burrito. They not only got [...]
Fashion Week 2010: The digital connection
In the major fashion capitals, fashion weeks are semiannual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. New York, London, Milan and Paris each host a fashion week twice a year with New York kicking off each season and the other cities following [...]
UNIQLO:Tweet or treat
Groupon has been an extremely hot topic ever since it smashed sales records with its nationwide GAP deal that offered $50 dollars worth of GAP apparel for only $25 dollars. Their basic strategy consists in promising businesses a minimum number of customers in order to get discounts that wouldn´t be available otherwise. They depend on [...]
To shoot or not to shoot..
To shoot a bear, or not to shoot a bear… That is the question that engages users in the newest YouTube sensation. The audience is used to every kind of YouTube videos. When they read A Hunter Shoots a Bear as the title, they become immediately intrigued. Instead of a bloody and tragic video, they [...]
Beware of the carrots!
image from Nicks Blog What makes junk food so delicious? Most people prefer a nice bag of chips instead of a healthy ration of veggies. One of the probable reasons for this unrational decision is the lack of exciting veggie brands in the market. Crispin Porter+Bogusky is betting on the assumption that a sexier brand can [...]
Narragansett Beer: Support the Cause
Beer is social and some beer companies are creating their digital and social media marketing strategies with that in mind. The best example is Narragansett which was bought in 2005 by a group of New England investors who reconstructed the brand by focusing on social media and non-traditional marketing. Support the Cause is their their [...]
Palmolive Moscow
Brands from the Colgate-Palmolive family have something in common: they stick to safe advertising models. Yet when it comes to branding efforts outside America, sometimes they find themselves in the necessity to follow more scandalous approaches. The most recent example took place in Moscow where a girl in a pink towel was spotted in the [...]
Google Voice and Gmail Integration
Google announced today the integration between Gmail and Google Voice. The service will give users the ability to make calls from their inboxes. To promote this feature, they will be placing British style phone boots in different locations throughout the US. The best part of this promotion is that they will allow users to make [...]
Facebook Places
Facebook is already a pivotal part of the lives of more than 500 million people in the world. It is an incredible tool to keep yourself updated of what is happening with your family, friends, brands and collegues. It is also used to meet new people. The platform has reinvented itself over and over again. [...]
Kit Kat: Music to Life
Music and technology are a recurrent theme when in comes to branding. Various alliances have formed in order to create stronger brand identities. At the beginning of the month Faithless announced its alliance with Fiat. Now Kit-Kat UK is launching “Silly Song” which is the latest video of Scouting for Girls in a very special [...]
Coca-Cola Village: Facebook likes
Coca-Cola is finding new ways of connecting the physical world with the virtual world. Their most recent creation is the ‘Like Machine’ which consists on an RFID reader that updates your facebook status when you scan an RFID programed bracelet. The facebook bracelets were implemented at the Coca-cola village in Israel. The teenagers that attended [...]
Publicolor and 3M: The World’s largest Post-it board
Post it notes are those great self sticking note papers commercialized by 3M since their invention 30 years ago. On the last couple of years a variety of art pieces have been produced using them. In order to commemorate their latest anniversary a Post-it board competition was launched in colaboration with Publicolor. It was open [...]
Faithless and Fiat’s Prommercial
It is well known that with the expansion of internet free music resources, the music industry is suffering. Certain artists such as Lady Gaga have accepted to do product placement in their videos to increase their revenues. British electronica band Faithless has taken a step further. They have just announced that they have partnered with [...]
Scott Pilgrim vs. the World
Common You Tube videos are so 2000. The newest trend to engage the audience when watching a video consists in creating an interactive experience. The latest example is Universal’s newly released trailer for “Scott Pilgrim vs the World”. By using an Atari-like design on the video trailer, and creating a full gaming experience around it [...]
Japan: Ads that watch you
Technology is getting a bit scary lately. Orson Well’s concept of Big Brother is becoming a reality. The first major influencer in this trend is Google, who controls and analyses all the searches we make. Facebook is aware of all our networks and our lives in general. Now in Japan billboards can “see” who is watching them.
SMSlingshot
When it comes to branding and advertising these days, the most original and interactive ideas win. This is a wonderful “toy” that offers a unique experience to the audience. “The SMSlingshot is an autonom working device, equipped with a high frequency radio, hacked arduino board, laser and batteries. Text messages can be typed on a [...]
MAC Cosmetics: Offensive branding
In the last ten years a growing number of women have been cold bloodily killed in Ciudad Juarez, Mexico which is one of the most controversial US border cities According to the Organization of American States‘s Inter-American Commission on Human Rights: The victims of these crimes have preponderantly been young women, between 12 and 22 [...]
Telestra: Cabbie-Oke
Telstra is a telecommunications company based in Australia. It tasked DDB Group Sydney with creating an underground campaign targeting the youth segment who viewed Telstra as a ‘boring Dad’s brand that didn’t offer value’. The challenge: to reconnect and start a new conversation with young Australians and be seen as culturally relevant for the first [...]
Kyle Bean’s display on Selfridges windows
Kyle Bean is a Brighton based designer that specializes in hand crafted models. His most recent work consisted in designing the windows of the Selfridges department store in London. The well known scientific principle that states that energy cannot be created or destroyed, only transformed was his main inspiration. Each of the window displays [...]
The London Fields: This is yours
The UK-based band The London Fields last month released their debut album This is Yours. In order to promote it, they created a guerrilla campaign without precedent. Copies of the album were tied to the railings and tree branches of London Fields Park with a tag that said:“If you are reading this then you have probably [...]
Converse Domaination
When it comes to web searching, Google is the first option that comes to the mind of most people. Based on that simple fact, Google created Ad Words which consists on the possibility of buying search terms in order to appear on the top search results. As much as it is basic for websites or [...]
Sonny Ericsson X10 mini
Many companies use branded-car parades as a strategy to promote themselves. It is an uncreative way of polluting the world, and an easy way out for the agencies that propose it. Sony Ericsson France came up with a parading concept that doesn’t pollute, and that creates a fun memory for the people that experience it. In [...]
Old Spice: Tweet the man you could smell like
Old Spice body wash commercial received among many other prizes, the Grand Prix 2010. The ad was created to appeal to men as well as to women, showing them both how great a man and a woman can smell when they use Old Spice body wash. The sudden change of scenery and the fabulous acting of the [...]
MAKE SOMETHING!!
At the age of three children are sent to school. At first it is all about imagination. They learn arts and crafts, do sports, and play instruments. As time goes by, the percentage of classes that require a truly creative input diminish. The rational side of the brain becomes more important. A good grade in [...]
Canada: Keep Exploring
When deciding a travel destination, Canada is not the first option on the mind of most people. Yet it is an amazing country with characteristics that make it unique. The biggest issue Canada faces when trying to position itself to potential tourists is its closeness to the United States. The similar language and intertwined history [...]
Starlite Urban Drive-In
There is something truly romantic about drive-in movies. In the commodity of your car and surrounded by the people you choose, you venture into the fantasy world of movies. Yet, in cities like London where most of the people don’t own a car and where the clouds are constantly threatening with heavy rains, it gets [...]
Coca-Cola
Coca-Cola is known for creating innovative campaigns. They have a way of transforming ordinary media into extraordinary experiences. The next video show cases the interactive billboard they created to promote the brand during the World Cup. The location is amazing (subway stations), and the idea behind it is simple, yet it will make you smile. [...]
The digital life of physical objects
Do you remember Tamagochis? They were virtual pets that demanded attention from the user in order to survive. Children would stop sleeping in order to take care of their tamagochi. Interacting and caring for an object generates love. The future looks a bit like that. Objects will cease to be inanimated stuff and will become [...]
Myhumannetwork.com
To thrive in today’s economy you have to collaborate with colleagues, partners, and customers around the world at a moment’s notice. In order to full fill that need Cisco has created a huge portfolio of services called The Human Network that helps companies boost workplace efficiency through technology. In order to generate awareness about the program and their products to [...]
ESPN: Match Trucks
One of the brands that has excelled during this World Cup is ESPN. First, they were in every headline with their culturally relevant posters. Now their Match Trucks are getting an increasing notice on the web. The ESPN Match Trucks have been spotted on every World Cup game in the streets of Los Angeles and New York. Each [...]
Lego Store: New York
Lego has a new flagship store in New York. While the popular toys have been sold in many different locations throughout the city, this is the first time they own a store. To celebrate it, many activities and promotions will take place throughout the week. Today a team of LEGO Master Model Builders will work [...]
Burberry’s Autum 2010 digital strategy
Burberry’s autumn 2010 digital strategy consists on a website with a great consumer experience. It lets people control the cast and production in each shot. It is a website worth navigating as well. The collection is easy to explore and enjoy. Through videos the conumer is introduced to the cast that is part of the [...]
Share Happy
Sampling usually consists on a brand pushing their product into the consumer through intermediates. As much as receiving a free sample of certain products is very well appreciated, there is nothing more to it. Procter and Gamble has introduced an online banner on facebook where you give your data, and they send you a bunch [...]
Ikea: Rich media banner
Ikea just created a new rich media banner. As much as it is very creative and fun to watch on the video embedded below, would you actually play around with it if it interrupted your web surfing? Either way it’s a proof of their consistent creative outlook on advertising.
A brand-less world
The Australian health system is widely regarded as being world-class, in terms of both its effectiveness and efficiency. Its aim is to give all Australians, regardless of their personal circumstances, access to health care at an affordable cost, or no cost at all. With this being said, it is easy to understand Kevin Rudd’s –Australian prime [...]
New Business Opportunities In Retail
Interesting article about the evolution of retail and its opportunities. New Business Opportunities In Retail View more presentations from Helge Tennø.
Stickybits: Tag your world
Stickybits is a new technology that not only gives digital content to consumers, but enables them to participate on it. So far, brands have been investing in QR codes to spread their messages or to create augmented reality applications. Through Stickybits, a two way conversation will be created with the consumers by enabling them to [...]
Gatorade Mission Control
Gatorade is one of the most profitable brands of PepsiCo. They have distinguished themselves for visually attractive campaigns that involve sports as their main focus. One of their best product placement takes place in the Super Bowl where players empty the product that’s left on their fellow teammates. In order to stay in the loop [...]
Pilot Handwritting
There are numerous studies that demonstrate thet your handwritting is a living description of your personality, yet now a days, we almost don’t show it to the people around us. This is a delightful strategy from Pilot that lets you personalize your font. It was created by Grey Barcelona.
Bud United
On May 25, Budweiser launched the “Bud United” series. It consists on a ‘reality show’ that is following 32 football fans. Each fan represents a nation competing in the World Cup finals. They will all be living together in a house in South Africa for the duration of the tournament, watching each match, and exploring [...]
Glenfiddich Vintage Reserve 2010
Glenfiddich is an outstanding single malt whiskey owned by William Grant and Sons. The brand is recognized by whiskey connoisseurs all over the world. Every year, a limited edition is released- the Glenfiddich Vintage Reserve. A group of whiskey experts and enthusiasts is invited by the Glenfiddich Malt Master to join him in choosing their [...]
Toy Story: The Discovery
Disney is taking it’s digital strategy very serious. They came up with this sweet video based on the Super Bowl Google Ad. It’s sweet and engaging. Great strategy to launch the movie to the older target who was still young when the first movies premiered.
The Secret is Out There
“Who knows the secret ingredients? How is the secret formula protected? Who is Doc. Pemberton? This video is in an attempt to shed some light on the answers… but many more are out there. You just need to know where to look. Hint: unlock bottles.” This video is possibly the beginning of a scavenger hunt that involves [...]
Uniqlo: Lucky Switch Up
Uniqlo has proven to be one of the most innovative clothing brands. Not only the brand concept is great, their communication strategy and advertising are always setting the bar for others. The fact that the company is Japanese is one of the key reasons for its success. They use the expertise and differentiation of their [...]
Samsung Shake Down
Samsungshakedown.com consisted on a live streaming of a group of cellphones. Visitors were encouraged to choose from a list of phone numbers and call their favorite. If the caller dropped one of the cellphones, he/she became the owner. Here is the case study to explain it. The best way is always the simplest.Via OAM
ESPN World Cup Posters
ESPN has launched an aggressive campaign to own the World Cup. First they released their online ad, then they launched their iTunes application, now they are releasing a series of murals. Wieden and Kennedy created the 32 World Cup murals-one for each country that is participating- that have become an online sensation. For such task they worked [...]
Nike Stadiums
Nike’s advertising efforts for the World Cup have been strongly recognized. Although Adidas owns most of the team’s branding, Nike is making history through its innovative ads and creative ideas. One of the most interesting efforts is the creation of “Stadiums” in Berlin, London, Milan, New York, Paris and Tokyo. A Stadium is -as described [...]
A useful guide to the brand utility
Here is an amazing presentation from Dutch marketer Ingmar de Lange. It includes very interesting branding approaches. Enjoy! View more presentations from Ingmar de Lange.
Shirt of the Month Club
T. Post has been sending their subscribers each month a t-shirt with illustrations based on news stories that are outside the main media, but covers an interesting subject. Now J.Crew will offer a similar service. By subscribing to the Shirt of the Month Club and paying $695 dollars you will receive a ‘hand picked’ shirt [...]
P.A.I.N.T : Weaving unity into community projects
P.A.I.N.T brings neighborhoods and artists together to create public art projects in neighborhoods throughout the Louisville metro area. This project focused on working with youth and residents living at the Parkway Place public housing community. By bringing together the inhabitants of this area, a beautiful work of art and a stronger community were created. Funding [...]
The scented banner
Kaiak is a popular fragrance in Brasil that sells door to door. To advertise it, a scented banner was created. By adding a machine to the computers on many different Internet venues in Sao Paolo a digital sampling experience was created. This kind of sampling has never been done before. Considering that the target audience [...]
The human factor of brands: Can BP re-brand itself?
What do BP, Tylenol, and Perrier have in common? They have all faced major crises, and consumer backlash in the last 28 years. Their respective brands have been on the border of annihilation, and in the case of BP today still may be.What differentiates these brands is the way they manage crisis. In 1982, Tylenol [...]
Findus Fish Billboard
In the streets of Paris several billboards were modified to create a special ‘poisson show’. As pedestrians approached, the fish danced and sang ‘Shake your butty’. The initiative was created to promote Findus Fish freshness. From Ads of the World
Hugo Boss: Interactive Media Widow
This is a fun augmented reality experience that took place in London. By using black magic cards with QR Codes, Hugo Boss engaged potential customers. The strategy continued in store where people were invited to participate in a draw. from OAM
ESPN online ad for the World Cup
ESPN will be covering the World Cup along with many other broadcasters. Their online ad stands out from the rest. The ad mentions some of the typical World issues of the moment which you don’t have to be involved in during the World Cup.
Nike: Write the future
One good pass in soccer can change the faith of a country. The deep connection that certain countries have with this sport is responsible for writing their future. Nike found a way to convey the message in an intense and internationally inclusive way. Enjoy the video.
Go Beyond Borders
‘Go Beyond Borders’, the new slogan for CNN International, was launched on November 2009. The date aligned with the 20th anniversary of the fall of the Berlin wall.In order to create a compelling campaign, CNN joined forces with Heimat. The campaign consisted on 40km of tape with CNN’s slogan marking the site of the division [...]
IS Parade
Kiddi, one of the most important telephony companies in Japan, released a very interesting website to promote their new line of smartphones. It is brilliant beyond expectation. Through an animation and twitter integration, it graphically shows you your twitter audience. It is also very useful to observe the impact of certain keywords in real time. In the [...]
London 2012
In 2012 the Olympics will take place in London. Yesterday the iconic characters that will represent them were unveiled. Their names are Wenlock and Mandeville. They were crafted by a character called Grandpa George from the last drops of steel used to build the Olympic Stadium as narrated in ‘Out of a Rainbow’, written by [...]
The Google job experiment
The most important brand in your life is yourself. Alec Brownstein’s innovative approach to find a job has placed him in the spotlight. He used Google Ad Words to target creative directors in ad agencies to get himself a job. And it worked. Brownstein was hired as a senior copywriter at Y&R.
Suitcase Art
People are boared of tactical campaigns. Price communication is mostly being ignored. Instead of creating a reduced price tickets campaign, KLM Hungary turned the city into a urban gallery. They commissioned different artists on creating art that represented each of KLM’s destinations. Then, they converted the travel agencies around the city into art galleries. It is [...]
BE STUPID
On the first months of 2010 Diesel launched its BE STUPID campaign. It’s main brand proposition is to be stupid. The campaign has utilized every kind of media. It began with wen presence, a video and multiple print ads, now it is getting serious social media attention. The Faces of Stupid campaign is a contest in which [...]
Light a Light for Marcelo Bielsa
Latin American countries have a special fanaticism for football. They are also very good at it. The first World Cup actually took place in Urugay. Yet, for 16 years Chile hadn’t qualified for the World Cup. The Chilean Football Federation decided to do something about it. It created a website where people could light a candle for [...]
The Ipod revolution
Ipod is the term we use when we talk about mp3s. It is a generic. Here is an amazing graphic describing the branding history behind this emblematic product.[Source: Online MBA for MashableMashable.com]
Look at me
Television is a drug. from Beth Fulton on Vimeo.
Lots o-hugging bear’s hidden origin
Remember the 90′s? Jean jackets, Metallica, Gak and Magic Nursery babies…What an amazing time to be alive.This commercial looks like a 90′s ad for an old teddy bear. In reality it is part of Toy Story 3 viral campaign.The strategy is very well thought if you take into consideration that the generation that grew up with [...]
Color the world
What the world needs now is color. When you find yourself in a grey area of your city, how is your mood? The boosting effects of color have been clinically proven. But when the money is scarce, there are no options. The ’Let’s Colour Project‘ is a world wide initiative to transform grey spaces with colourful paint. It was [...]
Darth Vader turns right
When you are an actor they tell you that there are no small roles, there are only small actors. When it comes to marketing a product the same principle applies. There are no small products, only small marketers. The possibilities for marketing a GPS device narrowed with mobile evolution. Tom Tom found a way of [...]
Three outstanding Mc Donald’s billboards
When it comes to Mc Donald’s, creativity is the norm. Its latest billboard in the UK challenges the consumer to take a picture of a product. If you are able to get it, you get the product for free. video from Creativity Online In 2009 they used the famous Picadilly billboard as an interactive spot. [...]
Dew Mocracy
From the PepsiCo portfolio of brands, there is one that stands out for it’s innovative marketing approaches. Mountain Dew is a citrus soft drink that has won the love from its various fans.Welcome to the Dew Mocracy. Yesterday, three Dew’s experimental flavors were launched in the United States. The one that performs the best in-store and [...]
Rest in Peace Mike Court
Let’s take a minute to remember a man that made great branding worth spreading efforts since the 80′s, and conquered everyones heart. Mike Court who created “Red Mountain, coffee without the grid” campaign among others passed away last week little more than a month after being diagnosed with cancer. He was a man with a sweet [...]
Millions of ways to tell a story
Good art and advertising are not easily mixed. For the right mix to happen a very open minded brand director, good creativity, and a good artistic team working together is needed. Philips’s new campaign is a brilliant example. To promote Cinema 21:9 televisions they created Parallel Lines. The competitive advantage of this new line is [...]
History Channel and Foursquare
Foursquare has taken the world by surprise. It is the latest digital phenomenon after twitter. Some users find it very useful as a tool for knowing if their friends are around. Others just love competing and getting the badges, or becoming mayors of multiple places. Many brands have already adapted the system to it’s brand [...]
Jacques D’Azur is missing
I’m hoping you readers are interested in knowing that French film producer Jacques D’Azur has reportedly disappeared while vacationing in the South Pacific. Jacques set sail on his yacht ‘Bridgette et Anna’ off Tahiti. After brief radio contact, there has been no sign of Jacques or his yacht. In his testament, Jacques D’Azur left his [...]
Nike’s loyalty to Tiger Woods
We are humans. Being human is synonym of being imperfect. We try hard, yet we make mistakes. Every day we keep learning. When it comes to celebrities, making a mistake becomes catastrophic. Normal human beings want to think that celebrities have a special halo that makes them different. The reality is we are all cut [...]
5 April Fool’s Day Branding Ideas
April fool is a day to have fun. It is a great opportunity for brands to play and laugh at themselves in a positive way.Here are some examples of strategies created to celebrate April fool’s day 2010. 1)Starbucks listens to customer requests for more sizes:The website states that Starbucks introduced two new beverage sizes in [...]
Flash Mobs
Bill Wasik defines Flash Mobs as gatherings of people somewhere in physical space that last for 10 minutes or less. They began as a social experiment that demostrated the power of emails, text messaging and social networks. By forwarding a message, hundres of people would join. Lately the concept has been adopted by marketing campaigns. [...]
Waving Flag
Coca-Cola’s campaign for the 2010 FIFA World Cup is an extension of the brand’s “Open Happiness” platform which invites the world to share a Coke and enjoy life’s simple pleasures. It’s first activation consists on the World Cup Trophy Tour by Coca-Cola. The trophy has been travelling all around the world uniting people to celebrate soccer. [...]
Music Matters
Music matters consists on a collective of artists, retailers, song writers, labels and managers that got together to create an online badge that legit retailers can display on their sites to prove that the music you are downloading is legit. MTV, My Space, Spotify and Itunes have already agreed to it. This video contains a [...]
The power of video games
Take a look at the newspaper. How does the world look like on the 25th of March 2010? Does your existence have any impact on it? Probably not. Do you think if you really tried you could change the world? Have you even tried? Yet, you are able to save the world from the bad guys everyday [...]
South Africa 2010: Think Global, Act local
Adidas is sponsoring 12 teams in South Africa 2010. Some of them are Spain, France, and Mexico. For each of them Adidas has generated an individual campaign that stands for the values of being united and fighting for ideals. The eyes of the world will be on South Africa in 2010 but the eyes of [...]
The sharing economy
We are curious. We love knowing more about the world that surrounds us. We love ideas. We love clever ideas. In general, we love to have fun. We love to share fun. Social media is based on this basic premise. When something makes us laugh, we want others to laugh. The same happens when we [...]
Longorama!
Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… and even more in LOGORAMA ! It just won an Oscar for best animated shortfilm. You can find the full movie here.
Lady Gaga: Branding "Telephone"
What do Wonder bread, Polaroid, Plentyoffish.com, Chevrolet, Diet coke, HP and Virgin mobile have in common? Absolutely nothing until House of Gaga produced Lady Gaga’s+ Beyonce’s latest video. Telephone is expected to be part of the 100 million views video saga that has characterized the Lady Gaga phenomenon. Telephone is an hymn for Pop Culture [...]
A battle for tweets
Ameba is taking the digital japanese world by surprise. Some of its services include personal blogs, video straming and mini blogging. Lately, everyones eyes are on Ameba Now. Ameba Now is a Twitter imitator in Japan which just reached 1 million visitors in its first three months. In the same period Twitter Japan saw 4.7 [...]
PLAY: YouTube and video in online marketing
On Wednesday March 10 I had the opportunity to attend “The Future of Advertising in one day”. It took place in London. The conference was presented by the APA, Contagious magazine and the IPA. One of the talks that created the most impact amog the public was Tom Uglow´s. Tom Uglow is the creative lead [...]
Two interactive CD packaging ideas
In an itunes music economy not many people buy physical editions of CD’s anymore. A great way to fight against this reality is to create interesting packaging ideas like the ones below. Fanakalo designed a very interactive cover for Zinkplaat. The album’s name ‘Mooi Besoedeling’ translates to ‘Beautiful Polution’. The group is South African. Their [...]
Brands having fun with Chatroulette
Chatroulette is an interface designed by a 17 year old Russian that generates a one-on-one chat between you and a randomly chosen user. Results always vary. There are no regulations, so you get to see every imaginable thing. The site gets about 20,000 users on a typical night. Everyone knows about it. Not many dare to [...]
Interactive horror movie
Do you remember those books that asked you to decide what the character should do? The concept has evoluted to a whole new level. Check this out! 13th Street advertises itself as the destination for people who love a good whodunit, with a murder mystery to solve every hour of the day. Viewers are encouraged to [...]
Embeding video in print magazines
In August 2009 CBS embedded a video player in a print ad in Entertainment Weekly. It presented to the readers its fall TV lineup. The video quality is very good. The content is a lot of fun. It works the same way as audio-cards work. As you open the brochure, the video plays. It also has [...]
Volkswagen GTI Application
Advertising alcohol, cars, or cigarettes is a big challenge given the legal restrictions implied. Car advertising on print, radio, and TV can’t imply that speeding is fun among many other restrictions. When it comes to Iphone applications, different rules apply. Successful applications are either useful or fun. This application created by Aqka for Volkswagen is about racing and sharing [...]
Nolan’s Cheese
How would you advertise a brand of strong cheese? a) A woman having a glass of wine and cheese in a French getaway. She is accompanied by a good looking man. They both enjoy cheese together and fall in love. b) Close-ups of big stacks of cheese in a table with short dialogue that refers [...]
Little piece of advice
Rethink Scholarship at Langara 2010 Call for Entries from Rory O’Sullivan and Simon Bruyn on Vimeo. This is a great video that has been around the web for some time now. It is made beautifully. With little money and lots of creativity they were able to transmit their concept in a majestic way. It is [...]
The future of "print" advertising
The IPad didn’t fulfill the general public expectations. For many, the lack of camera, flash player, projector and e-tint simply makes the device a big Itouch. It is important however to consider that it is only a beta version. It will be the first time Apple creates such a device. With time it will probably become [...]
World of TED
Imagine going to a place where the most interesting people in the world are gathered. A place that gives you a glimpse into the future. An inspirational location that provides you with intellectual tools of the highest level explained in the simplest of ways. No need to dress-up. No need to impress. In fact you can enter this world through [...]
Digital Sweethearts on Valentine’s day
During the period that lead to the Civil War, Sweethearts candies were invented. In those days, the practice of exchanging Valentines was becoming popular. Their first name was “Motto Hearts” and they looked like a scallop shell. The message was rolled inside instead of printed out. The heart shape was adopted in 1902, and over a [...]
Brand building through augmented reality
When the Esquire magazine first mentioned Augmented Reality many people thought it would be an easy to forget trend. It didn’t sound as exciting. Now that sometime has passed after the famous November issue that generated a lot of buzz about the platform, augmented reality is becoming a necessity for brands. Some of them are not using [...]
Foursquare’s playground expansion
When foursquare was first launched, many people doubted its success. Now that the application is fully integrated in 21 states of the United States, Canada, London, and Shanghai among others things are starting to heat up. Foursquare is a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting [...]
For the love of books
Books are fabulous. With a simple combination of written words, our mind is able to travel through time and discover the world through different perspectives. While reading, our emotions surface. We are able to understand ourselves in the words of others. There are books that have changed the world. There are books that have changed [...]
Ad land video
What do Cadbury, Diesel, Hovis, and Bravia have in common? Absolutely nothing until Coy brought them together. The brilliant team produced an animated film that references ads of all times. It was created to launch the new identity of the Creative Circle awards in the UK. Hundreds of ad-characters known around the world mix in [...]
Coca-Cola lives positively
There has been plenty of buzz related to various digital brand approaches for 2010. PepsiCo is strongly investing in the web. Apple just launched the iPad promising it is the best way to experience internet. In general everyone is trying in some way to become relevant on the web. What sparks social media and crowd-sourcing [...]
The three dimensional world
Yesterday during a tribute to Michael Jackson at the Grammy Awards a 3D video was shown. Many of the attendees wore their 3D glasses with the DVD’s ad printed on them. The video consisted of a girl interacting with nature. It basically was a marketing effort to spread the message that “This is it” is now [...]
National Lady Gaga day
“Personal branding” is a very popular search in google. With the exponential growth of social media, everyone is interested in giving the right message through their avatarish online profile. When it comes to celebrities, the creation of a personal brand is a serious business. Madonna built her brand strong in the 80′s by exposing her [...]
Branded Flies
Homing pigeons (better known as carrier pigeons) were used by Egyptians and Persians to transport important messages. Fliegen (better known as flies) are now being used to carry ads to increase traffic at the “Eichborn Publishing House” stand at Frankfurt’s book fair. Many brands tend to adventure themselves with cool ideas that have nothing to [...]
Global Awareness
The universality of campaigns is one of the most interesting aspects of social media. It is not important where the campaign was generated. If it’s good, people around the world will know about it. Social media amplifies a local message to a global scale. This tool becomes even more powerful for campaigns trying to raise [...]
Don’t be evil
Issac Mao is a prominent blogger from China. In 2007, he wrote an open letter to Larry Page and Sergey Brin (Google’s founders) asking them not to be part of the censoring internet policies in China. In his letter he mentioned the very well known motto of the company “Don’t be evil”. Google has had [...]
Dispatch work
In a branded world, what kind of branding efforts are the most inspiring of them all? The unintended ones. The unplanned concepts created by the people who read between the lines of a brand and create meaning. Jan Vormann is a German artist that travels around the world patching damaged buildings with legos.The most touching [...]
The Great Christmas Gift Wrapping Swindle
Via Ads of the World On boxing day, football is the furthest thought in people’s minds at Brisbone. They tend to stay home and eat leftovers instead of attending sports events. The Football Federation of Australia needed to do something about it. Guided by the creativeness of Lowe they came up with an amazing strategy. [...]
Share Happiness
How many times have you fought with vending machines that keep your money? It is a frustrating experience that can change your mood for the entire day. But what would happen if instead, it gave you more stuff than what you asked for? Coke has just released a video about that kind of situation. It [...]
When was your last Click moment?
There is a moment on the life of every human being when everything makes sense. The pieces of the mind puzzle match, and the abstract becomes clear. Lego defines this situation as a “click moment”. An inspiring short film directed by Leigh Marling was just released. It invites you to the lego click website where [...]